Performance Pipeline
Our Sales Specialists reach the decision-maker, make a compelling value proposition, and set an appointment
or generate a sales opportunity. Clients have the flexibility of deciding if their campaigns need a highly
consultative or scripted approach. When clients choose a consultative approach we introduce them to the
Performance Pipeline. This process allows the About Your Results Sales Specialists to understand the
program's objective(s), engage decision-makers with “80/20” dialog and develop sales opportunities for our
clients.
Using the Performance Pipeline, About Your Results Marketing is able to perform a high level needs
assessment of each prospect, uncover potential sales opportunities, qualify opportunities by predetermined
criteria provided by our client and deliver valuable additional information about the prospect organization to our
clients.
The Performance Pipeline does not include a sales attempt unless closing the deal is part of the scope of the
program. The goal of the Sales Specialist is to quickly identify potential sales opportunities so our client’s sales
force can focus on closing the sale. Our Lead Development campaigns can be customized to provide either: (1)
Qualified Sales Opportunities or (2) Firm Appointments.
Our Sales Specialists reach the decision-maker, make a compelling value proposition, and set an appointment
or generate a sales opportunity. Clients have the flexibility of deciding if their campaigns need a highly
consultative or scripted approach. When clients choose a consultative approach we introduce them to the
Performance Pipeline. This process allows the About Your Results Sales Specialists to understand the
program's objective(s), engage decision-makers with “80/20” dialog and develop sales opportunities for our
clients.
Using the Performance Pipeline, About Your Results Marketing is able to perform a high level needs
assessment of each prospect, uncover potential sales opportunities, qualify opportunities by predetermined
criteria provided by our client and deliver valuable additional information about the prospect organization to our
clients.
The Performance Pipeline does not include a sales attempt unless closing the deal is part of the scope of the
program. The goal of the Sales Specialist is to quickly identify potential sales opportunities so our client’s sales
force can focus on closing the sale. Our Lead Development campaigns can be customized to provide either: (1)
Qualified Sales Opportunities or (2) Firm Appointments.
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