Founder
Roger Surprenant, CEO
Roger founded About Your Results Marketing in 2005 to help companies achieve better results on their sales
and marketing investments by providing sales and marketing support services that help make them more
effective when selling their products and services.
Prior to founding About Your Results Marketing Surprenant previously served as SVP of Business Development
for Virtus Marketing in Virginia where he helped grow the call center to over 150 seats in just two years serving
accounts such as Comcast, AOL, New York Times and Cognos. Prior to that he held the Executive Vice
President of Sales and Operations position for Dragon Direct Marketing and started a southeast call center in
Atlanta for the company to support their direct marketing client base. In addition, he served as Sr. Vice President
of Sales and Sr. Vice President of Operations for PointClear LLC, a BtoB call center in Atlanta where he assisted
in growing the company by over 50% during his tenure. Prior to that Surprenant was the Director of the Contact
Center at Broadbase Software (now KANA) where he built the company’s internal call center operation.
Surprenant also was responsible for starting an internal lead generation/lead qualification operation based in
Boston for Mentor Graphics to support its North American sales force. He has held various management
positions in sales and operations over his 27 year plus career with sales lead management companies
including TECHMAR Communications, CPS Direct and Harte-Hanks.
Surprenant has had extensive sales and marketing training including BtoB Selling, Miller-Heiman, Caponi Group
Prospecting Workshop, IntelliSource International Messaging Workshop, Solution Selling, Sandler, Corporate
Visions and Leadership Management International (LMI). Surprenant attended the University of
Massachusetts/Boston.
Our Team
A partnership with About Your Results Marketing is all about working together to achieve your sales goals and
objectives through effective outreach to your target market and precision execution. A seasoned sales team will
work closely with your sales and marketing organization to generate qualified sales opportunities to fuel your
sales pipeline. We are fortunate to have seasoned and successful sales and marketing veterans working on our
team that know how to deliver a value proposition and know a real sales opportunity versus a sales lead.
We do not ask "junior telemarketers" to speak with executive level decision-makers about the challenges they
face in running their business. We employ individuals that have a proven track record for achieving sales goals
and whom have carried a quota themselves and are now on the other side of their careers where they would
rather not be on a plane 3-4 days a week but still enjoy the rewards that the front end of the sales process
affords them. Yes, our team has some gray hairs.
Roger Surprenant, CEO
Roger founded About Your Results Marketing in 2005 to help companies achieve better results on their sales
and marketing investments by providing sales and marketing support services that help make them more
effective when selling their products and services.
Prior to founding About Your Results Marketing Surprenant previously served as SVP of Business Development
for Virtus Marketing in Virginia where he helped grow the call center to over 150 seats in just two years serving
accounts such as Comcast, AOL, New York Times and Cognos. Prior to that he held the Executive Vice
President of Sales and Operations position for Dragon Direct Marketing and started a southeast call center in
Atlanta for the company to support their direct marketing client base. In addition, he served as Sr. Vice President
of Sales and Sr. Vice President of Operations for PointClear LLC, a BtoB call center in Atlanta where he assisted
in growing the company by over 50% during his tenure. Prior to that Surprenant was the Director of the Contact
Center at Broadbase Software (now KANA) where he built the company’s internal call center operation.
Surprenant also was responsible for starting an internal lead generation/lead qualification operation based in
Boston for Mentor Graphics to support its North American sales force. He has held various management
positions in sales and operations over his 27 year plus career with sales lead management companies
including TECHMAR Communications, CPS Direct and Harte-Hanks.
Surprenant has had extensive sales and marketing training including BtoB Selling, Miller-Heiman, Caponi Group
Prospecting Workshop, IntelliSource International Messaging Workshop, Solution Selling, Sandler, Corporate
Visions and Leadership Management International (LMI). Surprenant attended the University of
Massachusetts/Boston.
Our Team
A partnership with About Your Results Marketing is all about working together to achieve your sales goals and
objectives through effective outreach to your target market and precision execution. A seasoned sales team will
work closely with your sales and marketing organization to generate qualified sales opportunities to fuel your
sales pipeline. We are fortunate to have seasoned and successful sales and marketing veterans working on our
team that know how to deliver a value proposition and know a real sales opportunity versus a sales lead.
We do not ask "junior telemarketers" to speak with executive level decision-makers about the challenges they
face in running their business. We employ individuals that have a proven track record for achieving sales goals
and whom have carried a quota themselves and are now on the other side of their careers where they would
rather not be on a plane 3-4 days a week but still enjoy the rewards that the front end of the sales process
affords them. Yes, our team has some gray hairs.
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